Good news about sharing the good news!

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Now there’s research from Barna confirming what we already should know: that inviting people to church is only one form of outreach. Among lapsed Christians or those who adhere to something other than Christianity or to no faith at all: 

  • A plurality in each group prefers either a casual, one-on-one conversation or casual group conversation. 
  • Overall, settings that prioritize relational interactions tend to be more attractive than approaches that don’t, even among those who are inclined toward spirituality. Being approached by a street evangelist or with a tract, for example, are unpopular methods even with people who are already open to exploring faith. 

I’m not saying we shouldn’t invite our neighbors to, say, Easter Sunday service. However, if they decline, don’t give up! Continue the conversation over a cup of coffee or while walking the dog.

And so you became a model to all the believers in Macedonia and Achaia. The Lord’s message rang out from you not only in Macedonia and Achaia—your faith in God has become known everywhere. Therefore we do not need to say anything about it. (1 Thessalonians 1.7, 8, NIV)

Through thick and thin, keep your hearts at attention, in adoration before Christ, your Master. Be ready to speak up and tell anyone who asks why you’re living the way you are, and always with the utmost courtesy. (1 Peter 3.15, MSG)

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