Contentment

Seth Godin’s blog of July 13, 2026, is too good not to share. It’s a biblically sound reminder of how we should live. He calls it “The Hedonic Treadmill.” I reproduce it in its entirety:

When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying.

That’s the nature of an upgrade.

After a certain point, the only thing we’re buying is the way the upgrade makes us feel in the moment, not our satisfaction going forward.

Stereos, salt, art on the wall. It’s easy to get hooked on the climb, not the altitude.

Luxury goods are a special set of upgrades. These are purchases that aren’t actually an upgrade, they simply feel that way because of their cost (and the status that goes with it).

At some point, the best upgrade is the realization that we have enough. – Seth Godin, July 13, 2026, emphasis mine

“…the best upgrade is the realization that we have enough.” That will preach.

…be content with what you have, for he has said, “I will never leave you nor forsake you.” (Hebrews 13.5, ESV)

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