Power over the Brand

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Seth Godin wrote on July 9 about an airport gate agent he observed handling a variety of issues in a very personable and professional manner. Seth concluded that the agent is worth far more to the airline than he’s being paid! And he cited former Marine Corps Commandant General Charles Krulak who wrote, “In many cases, the individual Marine will be the most conspicuous symbol of American foreign policy and will potentially influence not only the immediate tactical situation, but the operational and strategic levels as well.” Seth’s version of “Krulak’s Law” is: “The future of an organization is in the hands of the privates in the field, not the generals back home.” Others in the business world say it this way:

The closer you get to the front, the more power you have over the brand.

Is this not true of Jesus’ church? People form their opinions of Christianity not only from their observations of highly visible leaders: the Pope, pastors of large churches, etc., but also from their everyday interactions with ordinary people who identify as Christian. 

I will write more about this tomorrow, but for today, if Krulak’s Law is true, and I think it is, we all should be generating all the Holy Moments we can! How we live before a watching world matters.

[Jesus said, ] “You are the light of the world. A city that is set on a hill cannot be hidden. Nor do they light a lamp and put it under a basket, but on a lampstand, and it gives light to all who are in the house. Let your light so shine before men, that they may see your good works and glorify your Father in heaven.” (Matthew 5.14 – 16, NKJV)

Do all things without complaining and disputing, that you may become blameless and harmless, children of God without fault in the midst of a crooked and perverse generation, among whom you shine as lights in the world, (Philippians 2.14, 15 (NKJV)

2 thoughts on “Power over the Brand”

  1. I have really enjoyed thinking about “Holy Moments”. They seem to happen without much if any effort. I tend to realize after they occur, that actually was one! Looking forward to reading more of your thoughts on the subject.

    1. Thanks, Kathleen. I’m just learning about the concept myself so your thoughts are as good as mine! We’ll learn together.

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