Here’s a great blog by Seth Godin in its entirety:

Often, people encounter ideas that are spreading like wildfire. The problem with a wildfire is that not only is it out of control, but it leaves nothing but destruction in its wake. Build an idea that spreads like wildflowers instead. –Seth Godin, August 17, 2020

It seems that Jesus intended the Kingdom to spread more like wildflowers than wildfire. He talked about a little leaven in a lump of dough and about a tree growing from a mustard seed. (Matthew 13.31 – 33)

He chose twelve men and built into them over a couple years and sent them out. (Luke 6.12 – 16) To be sure, there was a jump-start at Pentecost, but after that, it was person to person, Holy Moments, drip by drip, deeds of love and mercy, growing like wildflowers. A nice image.

But thanks be to God, who always leads us as captives in Christ’s triumphal procession and uses us to spread the aroma of the knowledge of him everywhere. (2 Corinthians 2.14, NIV)